An apology is a company's best shot at damage control after a PR disaster. A well crafted one has obvious benefits in that it might win some people back, as can

An apology is a company's best shot at damage control after a PR disaster. A well crafted one has obvious benefits in that it might win some people back, as can be seen from the people defending Triplebyte in this very thread. Just because it doesn't work for everybody doesn't make it not worth doing. FWIW the apology doesn't do jack shit for me.