Figure out the sort of thing that Google and Yahoo don't or won't do, and do that. Exactly. There has to be an approach or angle on this data that Google isn't

Figure out the sort of thing that Google and Yahoo don't or won't do, and do that. Exactly. There has to be an approach or angle on this data that Google isn't doing -- maybe they wouldn't think to do it, or maybe they'd just find it anathema.