> Because that's the equivalent of me giving you my address, dob, SSN, etc just for entering your store So what? If you don't want to give me those things (ad

> Because that's the equivalent of me giving you my address, dob, SSN, etc just for entering your store So what? If you don't want to give me those things (ad tracking isn't nearly that bad, btw), then don't enter my store. And likewise, if a consenting adult doesn't mind giving out that info in exchange for entering my store, why prevent them from doing so? Don't agree to my terms, don't enter my shop. It's as simple as that.