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> Now they stop getting followup guidance emails for the course. This might be the ex-marketer coming out in me, but surely the course guidance emails could be
by wastedhours 6y ago
> Now they stop getting followup guidance emails for the course.
This might be the ex-marketer coming out in me, but surely the course guidance emails could be considered transactional to the service and be honoured by a different opt-in/out policy to the newsletter?
> I need to tell every buyer that their account is moving
Again, this use case isn't marketing, and should very much be allowed as a requirement to keep people informed about the use of their data. In the same way a "change password" email is allowed to be sent.
- Swizec 6y agoBut my email platform doesn’t do that. When you hit “unsub all” you unsub all That’s the tricky part that most “ew email is spam” folk forget. The definition of “all” can be super nuanced and most people don’t think about it.
- antsar 6y agoFrom the sidelines, I'd think the answer is that your email platform should have that feature, or you should consider using entirely separate flows/tools for transactional emails and marketing emails. Not a lawyer, but AFAIK transactional emails are not subject to Spam rules & don't even need to have an "Unsubscribe" link. Mixing the two is just causing yourself needless pain.
- Swizec 6y ago> From the sidelines, I'd think the answer is that your email platform should have that feature It does. But the user clicked "No I want to unsubscribe all"
- antsar 6y agoCan you rephrase the choices? - Unsub from this marketing topic. - Unsub from all marketing mails. You will continue to receive paid course content; to terminate see [account deletion request page]. On the account deletion page, make it clear that they'll lose out on further paid content, don't come back crying, blah blah.