Yes, I really wish they made it clear they're a search engine. If I didn't already know better, I would probably think they're a security consulting firm or so

Yes, I really wish they made it clear they're a search engine. If I didn't already know better, I would probably think they're a security consulting firm or some kind of native app for my computer (like antivirus for trackers). Regardless, I hope this at least makes them more recognizable to the general public. People often put more trust into names and brands they frequently see. The billboards I saw in Des Moines the other day were definitely in prominant locations and the design is vibrant enough to grab attention.