2 ms·> 80% of the population How do you get to this number when Apple has only 25-35% market share..by jorvi 6y ago> 80% of the population How do you get to this number when Apple has only 25-35% market share..d3ckard 6y agoSlightly tongue-in-cheek answer is that the rest can’t afford their devices.rowanG077 6y agoI doubt it. A lot of people could afford it but either think using Apple fuels an anticonsumer empire or think that it offers little advantage over the competition.