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Do you have some sources/data to reference? I have read articles discussing this superficially, e.g. companies reducing ad and marketing expenditure, therefore
by dpflan 6y ago
Do you have some sources/data to reference? I have read articles discussing this superficially, e.g. companies reducing ad and marketing expenditure, therefore affecting ad serving platforms.
- MattGaiser 6y agohttps://www.nytimes.com/2020/04/14/technology/coronavirus-google-facebook-advertising.html https://www.nytimes.com/2020/04/14/technology/coronavirus-go... An NYT article about it. Although I am not sure I agree with the deep trouble assessment. At least for the first quarter, the analysts were too fearful. https://www.thedrum.com/news/2020/04/29/alphabet-posts-sudden-and-significant-slow-down-google-ad-revenue-due-covid-19 https://www.thedrum.com/news/2020/04/29/alphabet-posts-sudde...
- bhouston 6y agoThere is a counter argument that online ads is the way to drive traffic to online stores that are currently replacing brick and mortar outlets during quarantine.
- perl4ever 6y agoAds on youtube seem to have recently gotten much more annoying, to the extent that the last few times I've tried to watch a 20-30 minute video I get sick of it inside of 5 minutes and quit.