I think /this/ is where a lot of creators/creatives fail, hard. They work through the steps to bring the minimum viable product to market and have the steps to

I think /this/ is where a lot of creators/creatives fail, hard. They work through the steps to bring the minimum viable product to market and have the steps to get a finished product to market once the launch has been handled. All of that has gone through their mind, as that is the major hurdle from their perspective. It's the "build a better mouse trap" scenario. A huge portion of success in today's market is the marketing and the launch, which is handled by a different form of person (or, more often, team of people). A small developer puts themselves at a major disadvantage by not, at least, looking into a small online marketing company.