The mere exposure effect means that merely being exposed to something cause us to prefer it almost automatically. So if you hear "Rockstar" a bit more than the

The mere exposure effect means that merely being exposed to something cause us to prefer it almost automatically. So if you hear "Rockstar" a bit more than the other songs, then you start to prefer it. It's like the olds saying in radio: If they don't like a song now, just keep playing it till they love it.