The rise of the internet in the 90's gave us "long tail" access to increasingly personal choices, and people thought it was great. Now, it's ALL long tail. I'm

The rise of the internet in the 90's gave us "long tail" access to increasingly personal choices, and people thought it was great. Now, it's ALL long tail. I'm finding that even major movie studios have a hard time generating buzz and leveraging their assets to get a prominent spot in media. There are a lot of movies with A-list actors that are falling completely under the radar on release, only to show up on Netflix months later. It takes everything a studio or record label can do to push a release into the mainstream consciousness now, because we all have so many different ways we're ingesting culture now.