The trick with FB ads for non-impulse buys is to write great content that build trust. The FB ads should be a clickbait headline that resonate with your target

The trick with FB ads for non-impulse buys is to write great content that build trust. The FB ads should be a clickbait headline that resonate with your target customers. Try to get them to sign up for a drip email sequence based on their goals (not your tool). Email them and remarket them on FB until they are in the mood to buy.