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Some products are inherently difficult to monetize. I wouldn't give up yet, but another approach is to make the product free and use it as lead-gen for somethin
by Jack000 6y ago
Some products are inherently difficult to monetize. I wouldn't give up yet, but another approach is to make the product free and use it as lead-gen for something else (an affiliate product, your own product in a separate niche, or even ads)
if you corner the market for the free product it can bring a lot of valuable traffic.
- textread 6y agoI love your idea of using a free product as a marketing tool. Are there any resources/case studies to validate: "if you corner the market for the free product it can bring a lot of valuable traffic."
- redis_mlc 6y agoPlentyoffish.com broke Google's Adsense payout system - the monthly checks were too large to process! (#1 dating site, monetized with Google ads. Ugly. Markus Frind later sold it for $575 million.) https://www.businessinsider.com/how-markus-frind-bootstrapped-plentyoffish-and-sold-it-for-575-million-2015-7 https://www.businessinsider.com/how-markus-frind-bootstrappe...
- stetsonator 6y agoThat’s one I somehow haven’t been suggested at all since doing this. Definitely some room to create an ebook or other thing and sell it on the “backend”