I should elaborate more. I see past the “oh, I can squeeze it with my hands, too”. I was referring to the marketing aspects of “lifestyle” product which when pr

I should elaborate more. I see past the “oh, I can squeeze it with my hands, too”. I was referring to the marketing aspects of “lifestyle” product which when properly analyzed sounds like a bad idea. Nespresso is successful because it has actual technology to make excellent coffee given how easy it is to use. If my constraint is 20 seconds of time, please find me an alternative to Nespresso that makes excellent coffee. They provide real value even though it seems similar to Juicero. I implore people to look up Nespresso’s patent. It is no Keurig when it comes to the quality of the shot. I would say it even beats coffee from professional machines but that’s debatable and aficionados of coffee will correct me. Juicero did no such thing. It had nothing to offer. It didn’t make better juice given the time constraint. It couldn’t market itself. And VCs couldn’t see this.