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People act like Juicero was claiming they had some crazy proprietary way of squeezing bags, and when it turned out you could squeeze them by hand the game was u

People act like Juicero was claiming they had some crazy proprietary way of squeezing bags, and when it turned out you could squeeze them by hand the game was up, but that's just not true. Nespresso hasn't collapsed because some plucky journalist ripped open the little capsules and stuck them in a Cafetière. We all know nespresso is just coffee in little pods. Juicero was selling a lifestyle product to people who wanted super premium juices. It was for the sort of person who buys stuff from Gwyneth Paltrow, has a siphon coffee machine and gets teenagers blood injected into their face to stop aging. While that's not the vast majority of us, it doesn't mean there isn't a market for it.

fermienrico 6y ago
I should elaborate more. I see past the “oh, I can squeeze it with my hands, too”. I was referring to the marketing aspects of “lifestyle” product which when properly analyzed sounds like a bad idea. Nespresso is successful because it has actual technology to make excellent coffee given how easy it is to use. If my constraint is 20 seconds of time, please find me an alternative to Nespresso that makes excellent coffee. They provide real value even though it seems similar to Juicero. I implore people to look up Nespresso’s patent. It is no Keurig when it comes to the quality of the shot. I would say it even beats coffee from professional machines but that’s debatable and aficionados of coffee will correct me. Juicero did no such thing. It had nothing to offer. It didn’t make better juice given the time constraint. It couldn’t market itself. And VCs couldn’t see this.
gruturo 6y ago
Nespresso does not come with an insanely steep price, you can't squeeze the little capsules by hand :) and it has actual use cases: * I would never drink the stuff some of my colleagues like, and vice versa, so we all buy our preferred capsules and are all happy. * I have 3 variations depending on time of day or how I feel, and my favorite is (to my own surprise) a really cheap supermarket brand with compostable capsules which is not actually even from Nespresso * I don't have to deal with the dirt and messes with loading and emptying the machine. * Even my most clueless colleagues and guests can put a capsule in, push a button and obtain coffee. I assure you some of them couldn't operate anything much more complex than that. * Capsules are sealed so they retain taste for longer. I don't drink enough to go through a bag of raw coffee before it loses its taste.
- fermienrico 6y ago
  I think Nespresso makes the best espresso shot, even better than a coffee shop. Nespresso is exactly the same everytime. Also their pods are manufactured in Switzerland with extreme care for quality and precision.
raverbashing 6y ago
I believe the Juicero machines used to cost at least 5x more than your average Nespresso, not to mention they were overengineered to 11 Coffee machines: has a heating element and a high-pressure pump. No DRM except for that one (which backfired quickly) Juicero machine: mechanical press (useless in the end) and some DRM BS (also useless)

fermienrico 6y ago

I should elaborate more. I see past the “oh, I can squeeze it with my hands, too”. I was referring to the marketing aspects of “lifestyle” product which when properly analyzed sounds like a bad idea. Nespresso is successful because it has actual technology to make excellent coffee given how easy it is to use. If my constraint is 20 seconds of time, please find me an alternative to Nespresso that makes excellent coffee. They provide real value even though it seems similar to Juicero. I implore people to look up Nespresso’s patent. It is no Keurig when it comes to the quality of the shot. I would say it even beats coffee from professional machines but that’s debatable and aficionados of coffee will correct me. Juicero did no such thing. It had nothing to offer. It didn’t make better juice given the time constraint. It couldn’t market itself. And VCs couldn’t see this.

gruturo 6y ago

Nespresso does not come with an insanely steep price, you can't squeeze the little capsules by hand :) and it has actual use cases: * I would never drink the stuff some of my colleagues like, and vice versa, so we all buy our preferred capsules and are all happy. * I have 3 variations depending on time of day or how I feel, and my favorite is (to my own surprise) a really cheap supermarket brand with compostable capsules which is not actually even from Nespresso * I don't have to deal with the dirt and messes with loading and emptying the machine. * Even my most clueless colleagues and guests can put a capsule in, push a button and obtain coffee. I assure you some of them couldn't operate anything much more complex than that. * Capsules are sealed so they retain taste for longer. I don't drink enough to go through a bag of raw coffee before it loses its taste.

fermienrico 6y ago
I think Nespresso makes the best espresso shot, even better than a coffee shop. Nespresso is exactly the same everytime. Also their pods are manufactured in Switzerland with extreme care for quality and precision.

raverbashing 6y ago

I believe the Juicero machines used to cost at least 5x more than your average Nespresso, not to mention they were overengineered to 11 Coffee machines: has a heating element and a high-pressure pump. No DRM except for that one (which backfired quickly) Juicero machine: mechanical press (useless in the end) and some DRM BS (also useless)