It's easier to sell to one client for 10000, then it is to sell to 10000 clients for 1. In my startup we're currently courting a company and if we get the deal

It's easier to sell to one client for 10000, then it is to sell to 10000 clients for 1. In my startup we're currently courting a company and if we get the deal we'll have all our costs covered + enough for another engineer + some leftover profit.