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Nobody's going to copy your product and outspend you on ads. Mostly because you have things the wrong way around; you spend on ads after you understand who you'
by keithwhor 6y ago
Nobody's going to copy your product and outspend you on ads. Mostly because you have things the wrong way around; you spend on ads after you understand who you're marketing to and why. If your product already has that messaging nailed then you'll succeed regardless of where it's posted, and ad spend irrelevant. (You do it once you have the cash to accelerate the product adoption.)
- ueuebwiw8 6y agoSaid by someone who never competed for anything meaningful ever.
- keithwhor 6y agoNot true. I am pretty sure I was the first sperm to fertilize the egg, and that was a pretty important competition! You can make arguments about ad spend and somebody can come here to correct me but I am fairly confident in the assertion that worrying about idea stealing and competition at the idea stage means you’re almost definitely indexing on the wrong things.
- chmike 6y agoFor me, spending in marketing doesn’t mean paying ads on facebook or alternatives. It is spending energy in refining communication strategy: refine interface into candy looking and easy to grab fruits, lowering entry barrier, increase visibility, pin point target audience and provide a simple, direct and clear message with a call to action.