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B2B vs B2C aren't two starkly different things - it's a spectrum between them. Freelancers are a notoriously difficult market to sell to as they perceive every
by michaelbuckbee 6y ago
B2B vs B2C aren't two starkly different things - it's a spectrum between them.
Freelancers are a notoriously difficult market to sell to as they perceive every dollar spent as coming out of their wallet.
Compare that to a large enterprise company where the person making the buying decision is going to take home the same salary at the end of the week whatever the decision ends up being.
- shkkmo 6y agoEven among freelancers, those who use upwork are probably far more strapped for cash.
- shoo 6y agolarge enterprise companies can be reasonably challenging to sell things too, but for a whole range of different reasons ( not in sales, do work at an enterprise that will take 18 months to arrive at a decision that it is acceptable to start using a different vendor's monitoring tool )