From reading through their site it seems to replace affiliate links with api calls. Ie: I have a website (Channel), rather than place affiliate links, I can re

From reading through their site it seems to replace affiliate links with api calls. Ie: I have a website (Channel), rather than place affiliate links, I can request products from an api and sell them directly to my users (audience). Makes more sense when the channel is not a website (ie something that doesn’t have links) like a instagram story, or virtual environment. You want to sell the latest console / game from Microsoft, they provide an api, you pull the trailer, screenshot (media) and a price. The user can click buy there and then, you take payment via stripe and send an order to Microsoft via the api. Microsoft then fulfils the order. Somewhere between affiliate and retailer.