> Except the results of AMP can be done without AMP. It just requires site owners to not put a bunch of crap on the site. Something that AMP requires you to do.

> Except the results of AMP can be done without AMP. It just requires site owners to not put a bunch of crap on the site. Something that AMP requires you to do. Sure, you can build self-contained HTML pages, but you don't have any way of indicating to browsers or search engines that what you've created can be consumed in that way. > The hate from many isn't about being a website owner. It's about being a website user. When I click on a link of a website, I expect to go to that website. Not stay on Google's site. That's a great objection to Google not linking to the original site. It's not an objection to AMP. Nothing about AMP prevents Google from linking to the original site.