"Not sure I totally get your point about my reason for selling. Are you saying I should or shouldn't say my heart's not in it? That's the genuine reason and I'v

"Not sure I totally get your point about my reason for selling. Are you saying I should or shouldn't say my heart's not in it? That's the genuine reason and I've always built in the open and been transparent about my business/ goals." => Just phrasing. Say you love something else more than this; saying you don't want to do it has negative connotations. Again, just semantics, but they can seriously influence likelihood of deal & valuation... Happy hunting!