I find it very interesting that this article isn't just all "We're more holier [SIC] than google", but instead also argues that google could just as well adopt

I find it very interesting that this article isn't just all "We're more holier [SIC] than google", but instead also argues that google could just as well adopt this busyness model. It doesn't defend google, but it doesn't paint it as this intrinsically evil IT-Monster that must be defeated, as many privacy advocates tend to do.