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How about "landlord-friendly design," and "consumer-friendly prices," "renter-friendly" or somesuch. Think about what you are trying to communicate. You can us
by netcan 6y ago
How about "landlord-friendly design," and "consumer-friendly prices," "renter-friendly" or somesuch.
Think about what you are trying to communicate. You can use "show-don't-tell" to imply superlatives. IE, let the reader colour in their own adjectives.
The messages are simple: You can intall it yourself in a rental. It costs $500.
You already show the price, and the specs. If you want/need more context, provide more context. Maybe price comparisons. Maybe you can contextualise the specs: battery can power these many devices, for this amount of time. The battery will charge in this amount of time, on an average October day.
Try to keep the number of messages small and think of your words in a utilitarian way. They have specific jobs. Are they trying to inform, convince, associate with another product? Do the simplest thing that gets the job done.
- Someone 6y agoAlso get rid of “Wildfires. Hurricanes. Blackouts. No worries.”. Even if it doesn’t open you up for lawsuits, it still isn’t true.
- nikodunk 6y agoGreat points. Updated the site based on your feedback!
- netcan 6y agoGood Luck. Keep chopping! Copywriting isn't that hard, but you should treat it as crafting or artsing. Chunk & edit at different size-levels. Sentences. Words. Paragraphs. Do all of them do a job? Are they doing it well? Being concise is more important in copywriting than in code. "Our new off-grid renewable energy micro-grid system is here! We tried to build the best system we possibly could at the lowest possible price." Too many adjectives! What's the predicate? Our new | off-grid | renewable | energy | micro-grid | system is here :)