Our household does all our grocery shopping online, and I'm pretty convinced people wouldn't rather visit a store. Rather, the online grocery shopping experienc

Our household does all our grocery shopping online, and I'm pretty convinced people wouldn't rather visit a store. Rather, the online grocery shopping experience is broken. Online grocery shopping mimics other online shopping UX, and that simply isn't how people shop in grocery stores. Grocery shopping is a communal thing. Kids ask to add things to the cart (or just toss it in). There's a lot of aisle browsing. You talk to the butcher to find out what's good. Right now, you buy meat online the same way you buy a vacuum. No wonder people would rather go to the store. In our home, there's no way for me to browse the store without borrowing my wife's login, and browsing the store kinda sucks. Instacart is notoriously bad, and there are way better services out there (Good Eggs and Thrive are probably the best), but there's still usually one or two things wrong with every delivery. Having to talk to customer service every week gets exhausting. Whoever cracks grocery UX will win.