I've been fortunate so far that I personally do not know a single person who has died of covid. I am aware of a family member of an acquaintance died of covid.

I've been fortunate so far that I personally do not know a single person who has died of covid. I am aware of a family member of an acquaintance died of covid. If the death rate really spikes, more and more people will start to have someone in their personal circle who has died of covid. And people who had someone in their personal circle die will change their behavior in some way.