You could have a video demoing it on your landing page. Most site visitors aren't going to take the time to install a random desktop application and toy with it

You could have a video demoing it on your landing page. Most site visitors aren't going to take the time to install a random desktop application and toy with it just to see if it might be something they find useful. Maybe you're ok with that, just giving you my advice if you want to increase usership.