I think that the market for the Cybertruck is the Burning Man/offroad desert campout guy. I'm sure Elon is/knows a lot of these guys, since the Mojave is just

I think that the market for the Cybertruck is the Burning Man/offroad desert campout guy. I'm sure Elon is/knows a lot of these guys, since the Mojave is just over the hills from LA. It's perfect for this application. It has huge ground clearance, the paint doesn't get screwed up when you scrape it on some brush, the bed is big enough to hold dirtbikes, and they are easy to load/unload with the included ramp. You can sleep in the bed and it's covered, but not like a normal bed cover that creates a coffin like compartment, or a camper top that doesn't let you load tall items. Not having access from the sides is a lot less of an issue than it used to be. With a new full sized 4x4, only very tall people can reach much in the bed from the sides anyhow. If you're going to give that up, you might as well go big and provide huge enclosed cargo volume. The ramp makes it much easier to just walk into the bed while carrying heavy items rather than loading from the sides.