Shout to the world what you're working on right now. Now that the information is out there that what you're doing is worth doing, a lot of the media work is alr

Shout to the world what you're working on right now. Now that the information is out there that what you're doing is worth doing, a lot of the media work is already done for you. Call tech mags and blogs and let them know you're already working on something that Adobe just announced, even if it's in beta. And if you can, even show off the beta so that people and the media can quickly give you feedback, thus improving your site/software at a faster rate. Good luck.