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> Even more reason to ensure the more expensive items are viewed first. Not if you want your customers to have a not-miserable enough experience that they will
by wanderr 6y ago
> Even more reason to ensure the more expensive items are viewed first.
Not if you want your customers to have a not-miserable enough experience that they will actually buy from you, and continue buying from you in the future.
- TeMPOraL 6y agoMarketers rarely care about you having a not-miserable experience. In fact, the key insight behind many of the common dark patterns is that you can inflict a lot of annoyance on your customers before they start to bounce, and meanwhile at each step a fraction of those customers will fall prey to the sales technique and spend more money than they should. (Consider: if your choice is between ordering on-line and going to the store in the middle of a pandemic, and you're leaning towards ordering on-line, will you really give up and go to the store just because someone sorted a bunch of overpriced products to the top of the list in your app?)
- emiliobumachar 6y agoMaybe people do not bounce just because of the bad sorting, but it adds up. The article is all about people bouncing from online shopping, and we're replying to someone who chose bad sorting to point out.