I would think it might carry some weight in the trades though. If I have some electrical component and it says GE on it, I am going to trust it a lot more than

I would think it might carry some weight in the trades though. If I have some electrical component and it says GE on it, I am going to trust it a lot more than a "happy smile electronics" part. Whether that trust is misplaced or not is a different conversation, though.