I can kind of understand why Google wants to do AMP. Mobile web performance and all. It probably scores better at some metric that someone believes passionately

I can kind of understand why Google wants to do AMP. Mobile web performance and all. It probably scores better at some metric that someone believes passionately in (to the exclusion of all else). I don't think it's worthwhile overall, but I can understand it. What I can't understand is why it has to be managed so badly. Just put the damn URL there for people who want it. Allow opt out for people who want that. Super easy. Even if the plan is to cynically use leverage to railroad through adoption of AMP, you're not going to win over the people who despise AMP. There's nothing to be be gained by twisting arms like this. You're only making enemies. Just throw a bone to the people don't like AMP, and the rest of the people will go along with AMP anyway because they don't care.