The gig economy is part of the larger sharing economy where assets that were traditionally viewed as fixed (e.g. cars, residences, labor) are now seen as variab

The gig economy is part of the larger sharing economy where assets that were traditionally viewed as fixed (e.g. cars, residences, labor) are now seen as variable based on the predictable and limited nature of consumption. Companies appreciate the flexibility of pairing ephemeral labor with ephemeral needs. We're quickly seeing serverless in cloud computing and the equivalent in human capital is inevitable with unemployed and underemployed as well as a high minimum wage with an ever increasing inflation and cost of living. The unpredictable COVID-19 pandemic along with predictable spikes in demand (Black Friday) just accelerate this need.