I'm not sure that confusion will really exist, or that it would be warranted if it did. At least for HBO Now, the existing Android app updated and is now named

I'm not sure that confusion will really exist, or that it would be warranted if it did. At least for HBO Now, the existing Android app updated and is now named HBO Max. I just logged into Max using my Now credentials, and it seems to have all the content from Now, plus some extra stuff. I think Max is just a renamed superset of Go/Now (which were basically just two names for the same thing anyway). There seems to be no reason to use Now anymore, and Go seems to only exist as a separate site to appease cable companies that HBO isn't offering a competing streaming service vs what they're giving "for free" to HBO cable subscribers.