If the vast majority of shoppers perceive a product as lower quality it is, almost by definition, worth less in a market. Quality is a very tricky idea to pin d

If the vast majority of shoppers perceive a product as lower quality it is, almost by definition, worth less in a market. Quality is a very tricky idea to pin down (read Zen and the Art of Motorcycle Maintenance if you'd like to hear a lot on the idea) and claiming that your own highly biased opinion on the matter is what counts as "objective" is a pretty bold claim.