> If google swaps one result for another, 95% of users wont even notice. Right so exactly the same way the search results page works today? > The page results

> If google swaps one result for another, 95% of users wont even notice. Right so exactly the same way the search results page works today? > The page results will be a tightly restricted iframe-esque window inside of google results This is completely independent of AMP. Portals work for non-AMP content too. > which will almost certainly be in a super restricted AMP-esque format that denies sites much control besides what the text says So you're suggesting that Google will create a new, even more restricted than AMP protocol to be viewed on the search page?