It is deeply satisfying to watch politicians get fact checked, especially when this reaffirms our world view. It's simply another tool in the toolkit for social

It is deeply satisfying to watch politicians get fact checked, especially when this reaffirms our world view. It's simply another tool in the toolkit for social media platforms to get us involved. To wield this more effectively to maximize engagement --which is an unsurprising move for social media companies, given their profit incentive to maximize ads-- the companies could choose to show individual fact-checks from a user's opposing political party only. I agree that fact checks don't change people's opinions, because people do not care if their world view is based in lies or reality, all that's important to the average social media consumer is the affirmation.