Microsoft's division that made X-Box {,360,One} was in the red for years as well and lost billions before it made its first profit (I think it's now profitable

Microsoft's division that made X-Box {,360,One} was in the red for years as well and lost billions before it made its first profit (I think it's now profitable overall, but I wouldn't be surprised if it actually didn't yet return all the money put in to it through the years). Almost nobody else would have been able (or willing) to sustain the costs that made it into a success. What matters is the bottom line.