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Propensity of the public to latch on to celebrity ra-ra (shock jocks, influencers, etc) before they listen to a category expert. Of course, these Masterclass i

by prawn 6y ago

Propensity of the public to latch on to celebrity ra-ra (shock jocks, influencers, etc) before they listen to a category expert. Of course, these Masterclass identities are as much celebrities as they are experts.

seppin 6y ago
The (good) point was made that not a single "Masterclass" teacher isn't already a well known celebrity. Surely that is the focus of the appeal, not a happy coincidence.
- prawn 6y ago
  Yes, absolutely key to it all.