The home page needs to improve the message. Don't talk about the what, talk about the why. When selling, you don't talk about pasta sauce and that it goes with

The home page needs to improve the message. Don't talk about the what, talk about the why. When selling, you don't talk about pasta sauce and that it goes with pasta, you tell the consumer how the pasta sauce is going to liven the taste buds and give you the nutrients to make you feel healthy. > mail and campaign marketing You may get this, most club owners might have an idea but most aren't thinking about marketing, they are thinking about how they can "reach people", "get announcements to members" > social collaboration I have no idea what this means on a practical level, it sounds like a corporate buzzword. Who would buy based on just those two words. > subscription collection (online payments) Oddly, this is great and then you explain it further. > training programs and eLearning What training? Training for the site, for me, for members, do I have to fill in training material, do I charge members for this, does it apply levels? Again, just buzzwords with no why. > custom data What is custom data and why would I need that? > completely extendable via API's Most people paying the bills will not know what an API is, you are talking about sports clubs, social clubs, etc. These people don't know or care about an API. I know the retort might be that you click on the features page and find out more, but the average person probably won't make it that far or would have to enlist the services of a tech person to help explain. Otherwise, good luck.