This is a strange story. Did the company really believe there was a large market of people who "had to manipulate some data and write structured queries, but yo

This is a strange story. Did the company really believe there was a large market of people who "had to manipulate some data and write structured queries, but you didn't want to do it in Excel"? What was the actual incentive or opportunity that the product was meant to fill? Did anyone acknowledge the popularity of dBase, FoxPro, FileMaker (with Access coming soon)? What was the product failing to do for the 90% of customers who bought it then abandoned it, surely some common themes must have arisen via all her cold calls -- and why didn't they address those issues? On the other hand, Oracle compatibility and sync surely weren't trivial to build, how were these features not already a major part of the marketing strategy?