Who is we and why are we being told what we need to do by an unidentified person in the title? Ive got no idea if this article had any valuable content because

Who is we and why are we being told what we need to do by an unidentified person in the title? Ive got no idea if this article had any valuable content because I refuse to read things with these kinds of titles. If they had something of value to say I would assume they wouldn't have to resort to a threat in the title in the first place.