There's two levels we use: company and user personas. A company can have many different kinds of users. Here's the headings we have for users: * Name (fake)

There's two levels we use: company and user personas. A company can have many different kinds of users. Here's the headings we have for users: * Name (fake) * Photo (fake) * Type (technical vs. non-technical, power user vs. casual) * Permissions (admin vs. basic) * Responsibilities (job description) * Description (personality and work goals) * Problems (jobs to be done framed as problems) * Goals before they pay (e.g. sales process) * Goals after they pay * Examples (existing customers we have who fit)