Marketing is typically about getting to the customer before the customer does any homework. The more informed the customer is, the less conversions the marketin

Marketing is typically about getting to the customer before the customer does any homework. The more informed the customer is, the less conversions the marketing heavy company will get. This is because they spend their budget on marketing (thus you seeing their ad as opposed to the competition). That means they don’t have the same resources dedicated to their product. Sure at some scale, marketing becomes a requirement to build your brand for many other purposes and I will also concede that in some cases, like with services that hinge on network effect, marketing is required for the product to even become viable. But most things are not social networks and we would be better served to learn of the product in context with its competition in a less biased setting.