Well, remember it's their agent that's managing the brand. It's not as if the celebrity is picking it over 1000 other things. Their agent thinks that out of a 1

Well, remember it's their agent that's managing the brand. It's not as if the celebrity is picking it over 1000 other things. Their agent thinks that out of a 1000 avenues for strengthening the celebrity's brand, Masterclass would hit the right demographic and get the best return on effort (and it's their job to make those determinations).