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Let's imagine for a moment that a decentralized social network actually took off. How long until those ads crop back up anyway? Instagram should give us some i
by ggggtez 6y ago
Let's imagine for a moment that a decentralized social network actually took off.
How long until those ads crop back up anyway? Instagram should give us some idea on how sponsored content might look in such a system. According to some random site, the average price for a "sponsored" instagram post is $300. You think your friends are above showing you an ad when real money is on the line? Maybe they won't be making that kind of money with very few followers, but when Pizzahut asks you to post an ad in exchange for a free pizza, I think you'll see plenty of takers. Now, granted, at least the people being paid are your friends, instead of Zuck.
- CuriousSkeptic 6y agoBut the kind of people who get $300 for a post should have a very large group of followers. Which should imply that there should be a reasonably large group of people prepared to part with some money in support of their work. And for the small group of people it seems to me that it should be easily self correcting by normal social cues since there’s no network effect to offset it.
- int_19h 6y agoThis played out in LiveJournal, and the outcome, generally speaking, was that paid promotions were too blatant to be effective outside of influencers proper (where it's part of the explicit contract between them and their audience).