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Whether it's companies or governments, press briefings are already an entirely accepted thing. If you think about it, it's a scary concept - someone with a clea
by MatekCopatek 6y ago
Whether it's companies or governments, press briefings are already an entirely accepted thing. If you think about it, it's a scary concept - someone with a clear motivation to control the story picks journalists they like, invites them to a place of their choosing and feeds them a carefully constructed narrative.
Flat out doing the segment for them seems like the natural next step.
- hanniabu 6y agoAnd if the reporters step out of line they're under threat to be banned from coming back which could be career suicide for losing the spot for your employer.
- _bxg1 6y agoBut there's a big difference: a press release is very up-front about being a curated message from the company. The scary thing here is that it's masquerading as independent coverage.