3 ms·

I would have thought that MasterClass would struggle because of the cultural "anti-expert" zeitgeist we have right now. Glad i'm wrong.

• heisenzombie 6y ago
  What happens when an immovable "anti-expert" zeitgeist meets an unstoppable "pro-celebrity" culture?
  • ternaryoperator 6y ago
    You get the Kardashians
    • seppin 6y ago
      That's less of a cross between expert/celebrity and more pure celebrity (pure in the sense that they are famous because they are famous).
  • seppin 6y ago
    Good point. These are more celebrity interviews (that make you feel like you're spending your time wisely by learning) than they are expert lesions.
• dicytea 6y ago
  Can elaborate more about what you mean by "anti-expert" zeitgeist?
  • prawn 6y ago
    Propensity of the public to latch on to celebrity ra-ra (shock jocks, influencers, etc) before they listen to a category expert. Of course, these Masterclass identities are as much celebrities as they are experts.
    • seppin 6y ago
      The (good) point was made that not a single "Masterclass" teacher isn't already a well known celebrity. Surely that is the focus of the appeal, not a happy coincidence.
      • prawn 6y ago
        Yes, absolutely key to it all.