An approach for people who are marginalized to feel stronger is to reclaim language that was previously used against them, and to repurpose it to mean something

An approach for people who are marginalized to feel stronger is to reclaim language that was previously used against them, and to repurpose it to mean something positive when applied to themselves. See: "queer" to the LGBTQ+ community, "bitch" for women, and the "n-word" for the black community. In this specific case, my understanding - I'm not a woman, but am an ally to them - is that "bitch" means a strong woman who does what she wants, regardless of societal expectations.