You voluntarily put yourself in this position with no good way of fixing it. No one's forcing Facebook to do what they (and now you) do, eh? My perception of

You voluntarily put yourself in this position with no good way of fixing it. No one's forcing Facebook to do what they (and now you) do, eh? My perception of reality is that you and your brilliant data scientist are (at best naive and unsuspecting) patronizing arrogant jerks who have no business making these decisions for your users. You captured these peasants' minds, now you've got a tiger by the tail. The obvious thing to do is let go of the tiger and run like hell.