> Things good for the company should be and frequently are good for the people using the product. I think there's a misalignment here. In traditional business

> Things good for the company should be and frequently are good for the people using the product. I think there's a misalignment here. In traditional business what you said may be generally true (with some striking counterexamples like cigarette companies). In internet advertising things good for the company should be and frequently are good for the company's customers. Facebook's users are not its customers, and Facebook is generally incentivized to keep users on the site and consuming content (and advertising) by any means necessary - regardless of the long-term harm it might cause the users.