3 ms·
How not to change mass behaviour: insult your audience in the headline, try to influence the lowest common denominator and ignore trend-setters, tell people to
by noibl 16y ago
How not to change mass behaviour: insult your audience in the headline, try to influence the lowest common denominator and ignore trend-setters, tell people to stop doing something they want to do without providing an alternative.
People who want to talk vacantly about an unfolding event will do so, and will not read articles like this. If social media adepts see a signal:noise problem, they know how to create new channels. That's the whole point of the internet.
- michaelpinto 16y agoThe article did give some very clear suggestions: - Give directly to the Red Cross instead of lady gaga - Don't abuse hashtags in an emergency Even back in the days of the CB Radio craze there were very specific rules for emergencies — if Twitter is going to evolve into something like that it will need a similar set of rules
- noibl 16y agoDonations are not an alternative to chatter though and charity hijacking is nothing new. 'Don't' is not an alternative to anything and 'abuse' is subjective, as is 'emergency' incidentally. #jan25 was many things to many people. CB is bandwidth-limited and provides few options for resource discovery in comparison to the internet. In case it's not clear, what I'm saying is that it's the responsibility of broadcasters, guerrilla or otherwise, to find effective uses for the communication tools at hand.